Analytics

Matched spend against retained contribution

Matched
$48,220
Retained contributions
$312,840
Match conversion
76.8%
Cost per retained
$18.40
Matched dollars and retained contributions
Eight observations across August. Matched spend $1,180.00 to $2,410.00, retained contributions $7,420.00 to $17,440.00.
Match rate against retention
Current rate20%
Retention at 20%78.4%
Marginal gain at 25%+2.7pts
Marginal cost at 25%$26,580

Retention flattens above 25%. Additional spend past that point buys volume, not retention.

Contribution cohort performance
CohortDay 30Day 60Day 90
MAY 202674.2%61.8%54.1%
JUN 202676.1%64.4%57.2%
JUL 202677.8%66.9%Pending
AUG 202678.4%PendingPending

Each cohort is the set of accounts whose first Meridian contribution landed in that month. Retention counts accounts still contributing, not accounts still holding.

Budget utilisation by campaign
August Contribution Match$74.6K / $120.0K
First Split Bonus$28.3K / $60.0K
Realised Gain Sweep$41.8K / $70.0K
July Contribution Match$110.0K / $110.0K
90 Day Retention Match$0.00 / $90.0K
Total budget$450,000
Total spent$254,770
Utilisation56.6%
Applications generating retained capital
Meridian $312,840, Current $214,600, Vale $168,240, Northstar $121,980, Parcel $96,410.
User retention
Contributors
26,950
Retained
20,686
Conversion
76.8%
Average account
$2,482
Retention against network median
Meridian 78.4%Network median 64.1%
Above medianTop quartile spend efficiency